A Horrible Tale of Holiday Ingratitude
December 30, 2008: Clever Unsubscribe Option
Company: Gardener's Supply CompanyI don't unsubscribe to emails very often, but this website had a nice feature that I hadn't seen before; Instead of opting-out of the email, I was given the option to send my emails to a different email address. Coincidentally, this is exactly what I wanted to do. Customer saved, and it saved me an extra step!
It would be nice to see some additional options, like the ability to adjust email frequency. And I can't help but notice the dash in e-mail. But I'll still give them credit where due. :)
Comments
Great idea! Neiman Marcus actually gave me the option of choosing less emails. Try unsubscribing from their emails to check it out.
Posted by: Darrah MacLean | January 5, 2009 9:50 AM
I like the dash in e-mail.
Posted by: Astralis | January 19, 2009 11:22 AM
Ah, the ongoing email/e-mail debate. I think it's still acceptable both ways, but more people are leaning toward the non-hyphenated version. Here is an article from Chad White (email expert) on this very topic:
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=59706
Posted by: Amy Evenson | January 21, 2009 3:47 PM
I love this idea! On the next round of website and email marketing changes I'm going to do this (plus the less-often frequency)
Posted by: Elizabeth Ball | August 13, 2009 1:49 AM