From: shopbop.com
Subject Line: On Trend + On Point: 8 Pieces That Define the Season
Date: November 6, 2008

Studies show: lists work. People love numbers. They're so definitive. So digestible. What I find interesting about this list is that the numbers are out of order. On open, I had a game-playing experience: I found myself looking around the mail in order to view the items sequentially. I wound up looking a lot closer than I would have, had the numbers appeared in order, as expected. This would be a great A/B test; I'd love to see if order has a performance impact. I would also love to see an eye-tracking heatmap on this badboy!

As to whether or not these are the "8 Pieces That Define the Season," I have to disagree. I'll give them the floral dress and the eco-friendly bag, but we absolutely need an LBD, a classic cardigan, an ankle boot, and a piece of "statement" costume jewelry. As to whether or not a full skirt or a pencil skirt makes the list, that depends on what looks better on you. And that could be the topic of another email entirely! Headline: "Skirting the Issue." Ha!