From:DWR
Subject Line: Something new every day for five weeks
Date: October 16, 2008

With the Holidays fast approaching it's time for retailers to get creative with their email campaigns. Design Within Reach is first out of the gate with a fun limited time offer for their subscribers. They are enticing their subscribers to sign up to receive an additional emails for a five week period starting on November 10th. These emails will feature limited production items for purchase or auction available only to the subscribers of these emails which, in my opinion, adds to the anticipation of receiving those emails! I definitely signed up :) I would be interested to know how well this campaign performs for them over the next few weeks, any DWR email marketers out there? :)