We are excited to announce that we are OMMA Award-Winners! Our REI Member Mail Series has won the OMMA Award in the Email Campaign Category. Thanks for your votes-we're honored! REI's new Member Mail campaign is a series of messages sent to new REI co-op members, highlighting benefits of membership and linking to content that illustrates REI's commitment to its members, communities, and the outdoors. Each mail covers a single topic, keeping the focus tight, the message brief and the look inspirational. Each email contains something different, from videos and photo galleries to coupons and member reviews. Props to the REI email team, too! This crew is sharp, on-brand and fun to work with.