Smith-Harmon Email Creative Review

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September 10, 2008: Giant CTA or Recovery Module? - Smack Dab in the Center

Posted by Lyla Reinero at 09:33 PM

From: Saks Fifth Avenue
Subject Line: WANT IT! Fall Trends are Here!
Date: Monday, September 8, 2008

I can't stop staring at this Email! (And it's not for a good reason.) The giant Call to Action or Recovery Module or whatever it is right there in the middle of it is really bothering me. Maybe it's me... but it seems like it's just trying too hard and comes off too obvious. For the record, I know my budgetary limits, and Saks isn't in there, but I don't ever feel even tempted to click thru. When I get Nieman's or Barney's email I have the Wistful Thoughts: some day... :)

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