From: Bloomingdale's
Subject Line: Rock With Motorcycle Boots + Free Shipping.
Date: September 20, 2008

From: Piperlime
Subject Line: Rock out! Biker boots and bags are in.
Date: September 30, 2008

Trend alert! Looks like all you rocker chicks and wannabe biker babes can rejoice in this season's biggest trend. Within a little over a week, I received these two emails from Piperlime and Bloomingdale's. I think Bloomingdale's showed a killer breadth of assortment, but Piperlime nailed the copy and showed off the handbags to complete your look. They also had a strong secondary shoe message for the shoe gal who's a little more Mad Men vs. Rock of Love. Bloomingdale's, on the other hand, went with Children's Clothing as their secondary. Hmmmm. Seems like a missed opportunity there. It's a tough call, but I think I'm going to have to go with Piperlime for overall execution. Rock on.