August 19, 2008: Using Humor to Entice Cutomers to Take Your Survey



From: Daily Candy
Subject Line:DailyCandy SF - Open Water
Date: Tuesday, August 12, 2008

The Brown Cannon 3 Surfboards featured in this Email are beautiful, but the part that caught my eye, was the "SHARE WITH THE CLASS - Take the Daily Candy Survey". Surveys have been fresh on our minds at Smith-Harmon as we've just gone through the process ourselves. Personally I hate doing surveys. I know that in order to receive better service I should participate, but what can I say? I still hate them. I nearly always automatically delete them from my inbox (or throw them away if they come via snailmail). I thought the humor of "Share with the class" was witty enough to entice me. Then I clicked on it... and scrolled and scrolled and scrolled. 45 questions. Pass. :)


Comments

45 questions in an email survey? Holy "way too many questions"!!

dj


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