Using Humor to Entice Cutomers to Take Your Survey | Subject line collusion in the airline industry?
August 19, 2008: Using a Coupon to Entice Cutomers to Take Your Survey

Posted by Lyla Reinero at 02:23 PM


From: Borders
Subject Line:30% Off Coupon for One Minute of Your Time
Date: Monday, August 18, 2008

I must be channeling my late Grandma Nixon: I am a sucker for a coupon. (She actually was more practical - she'd only clip them for things she was going to purchase anyways.) In any event, this was actual enticement for me. Despite the fact that I "hate surveys", I did click through on this, and there were only 4 questions, none of which were too personal. The subject line was spot on as well - normally Borders' Emails are too much visual overload for me and I automatically delete them. :)


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