From: NORDSTROM
Subject Line: Ten Things: Transform Your Style for Fall
Date: Sunday, August 10, 2008

I'm late to The Experience Economy party, having just listened to the audio book last week. If you haven't read it yet, (1) read it, and (2) opt for the printed version; the audio sounds like a it's read by the same old dude who narrated our science films in grade school.

Anyway, I'm bringing it up because it looks like the Nordies' read the book recently too. Their fall campaign - across all channels - focuses on evolution and transformation, which - according to Pine and Gilmore - is the "highest", most evolved product you can put a price tag on. I agree, and am brainstorming ways to sell transformation, and use email in transformational ways. Read the book and let me know what you think!