Using a Coupon to Entice Cutomers to Take Your Survey | Blog Olympics: Passing the Baton
August 20, 2008: Subject line collusion in the airline industry?

Posted by Aaron Smith at 11:42 AM

From: Delta Airlines
Subject Line: Don't miss out on 1,000 bonus miles
Date: Thursday, August 14, 2008

From: Southwest Airlines Rapid Rewards
Date: Don't miss out on your extra credit promotion.
Date: Thursday, August 14, 2008

Talk about serendipity: these two messages with similar subject lines showed up back-to-back in my inbox the other evening. Not only are the subject lines similar, but the theme of both as well: each message offers bonus credits/miles as an incentive for engaging with the respective airline. With all the consolidation lately in the airline industry, I wonder if they are using the same marketing teams?
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