From: lululemon athletica
Subject Line: Love your body at University Village lululemon!
Date: Wednesday, August 6, 2008

From: lululemon athletica
Subject Line: Come see the new colors fall in at lululemon with the Autumn season just around the corner!
Date: Wednesday, July 30, 2008

Lululemon athletica recently redesigned their emails and I must say I am pleased with the results. Although there are a few things I would change it is a big step up from their previous emails. Their emails now look like they come from an international retailer. I absolutely love the fact that they are continuing to use html text for their items descriptions. I also applaud them for taking on one of the EEC challenges to include an unsubscribe link at the top of their email. One thing I think that could benefit their emails is shortening the message a bit since it is a lot for the subscriber to scroll through. This could be done by easily condensing their product descriptions as well as condensing the first section of the email that has a lot of excess white space below the text. Overall I love the new design of their emails and I'm sure the rest of their subscribers will too!