
From: Abercrombie & Fitch
Subject Line: Sexy and Casual, The Perfect Pair Of Jeans.
Date: Thursday, July 24, 2008
From: abercrombie
Subject Line: You can never have enough Hollister jeans.
Date: Thursday, July 24, 2008
From: Hollister
Subject Line: classic cool jeans in every style and wash.
Date: Thursday, July 24, 2008
All three brands are all owned by the same company but to me that isn't a good reason for using almost the same creative treatment on all three emails. It is also worth noting that I received all three emails on the same day and around the same time even. Abercrombie and Hollister might want to take into consideration that they could possibly have some subscribers that signed up for all three of their brand's emails. It is possible to have ownership of multiple brands but still put out different email creatives, the Williams-Sonoma Brands are a great example of this. Another possible solution is segmenting their email list and only sending out an email from one of those brands to their customers that subscribe to all three emails, perhaps even the brand that they shopped with most recently. That way their customers won't be overloaded with similar looking emails :)



