Smith-Harmon Email Creative Review

The Giving Tree | Sparkly Tiara

July 21, 2008: Scary Tan

Posted by Lisa Harmon at 03:07 PM

From: Bliss Beaut-e-mail
Subject Line: scared to tan-it-yourself?
Date: Monday, July 21, 2008
See the email >
BTW: Dude, use HTML text, especially when your graphical text already looks like HTML!

I like how Bliss embeds product promotions into a useful how-to in their "scared to tan-it-yourself?" mail pictured here. Adding the expert photo brings some personality to the advice...although Donna's not looking particularly bronze. And despite the editorialization, I still find self-tanning a scary proposition ;)!

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