From: Bliss Beaut-e-mail
Subject Line: scared to tan-it-yourself?
Date: Monday, July 21, 2008
See the email >
BTW: Dude, use HTML text, especially when your graphical text already looks like HTML!

I like how Bliss embeds product promotions into a useful how-to in their "scared to tan-it-yourself?" mail pictured here. Adding the expert photo brings some personality to the advice...although Donna's not looking particularly bronze. And despite the editorialization, I still find self-tanning a scary proposition ;)!