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July 31, 2008: eleVAting

Posted by Lisa Harmon at 09:35 AM

From: eleVAte
Subject Line: Welcome to eleVAte!
Date: Wednesday, March 19, 2008

First of all, I love Virgin America.
Second of all, I love this eleVAte welcome email for at least two reasons:
(1) It includes all the details I need to revisit the site, which inspired me to actually keep and file the email away.
(2) Welcome emails are sometimes made to do too much, which turns into a law-of-diminishing-returns, over-messaged mess. This one is super-simple, which makes the three icons and buttons to book, edit preferences and view routes POP!


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