From: Pottery Barn Kids
Subject Line: Summer Sale: Save up to 50% on safari bedding, outdoor furniture & more!
Date: Thursday, July 10, 2008
See the email >

This Pottery Barn Kids email is interesting for two reasons:
(1) It is a sale message, but still feels very branded. It does not "scream sale".
(2) It uses a good balance of imagery and HTML text, but again still feels slick and on-brand.

I think this mail shows great balance. Yes, there is a sale going on; yes, images are disabled and therefore we need to use more rather than less HTML text...but at the same time, yes, this is Pottery Barn Kids, an aspirational brand. Great job incorporating sale, email best practices, and branding. See that? You can have it both ways!