Mistake or Miracle? | Email Design Checklists Save the Day: Avoiding Common Pitfalls
June 11, 2008: My Favorite Fake Out

Posted by Lisa Harmon at 11:19 AM

From: Nordstrom
Subject Line: Online Exclusive: Burberry Fall Shoe Collection
Date: Wednesday, June 11, 2008
View the email >
BTW: The body frame dropshadow feels dated.

OK, so pretty much all of you who know me realize that I've practically changed my last name to "Nordstrom." I am such a fan of "The Nordstrom Way" that I have to give them a little love punch on this one. They recently launched this redesigned template and the entire preheader/header area is one big flat image-mapped JPEG. Which means that not only will the links not work in some email readers, but none of the elements - the nav items, the FREE SHIPPING promo...or the "view with images" prompt! - will render with images disabled. I've seen many a "FakeTML" emails before, but this one shocked me into blogging after a 2-month hiatus!!! So actually I have another reason to thank Nordies other than being an obvious place to spend most of my discretionary income - for inspiring me to blog once more!


Comments

Lisa -

Welcome back to the blogsphere. Looks like you need to land Nordstrom's as a client. You do the design, Bronto does the email?

dj at bronto

Posted by: DJ Waldow | June 11, 2008 06:28 PM


Post a comment

If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.



Recent Posts
SH Bloggers
Categories
Subscribe to our RSS feed.
Subscribe