June 11, 2008 : My Favorite Fake Out
From: NordstromSubject Line: Online Exclusive: Burberry Fall Shoe Collection
Date: Wednesday, June 11, 2008
View the email >
BTW: The body frame dropshadow feels dated.
OK, so pretty much all of you who know me realize that I've practically changed my last name to "Nordstrom." I am such a fan of "The Nordstrom Way" that I have to give them a little love punch on this one. They recently launched this redesigned template and the entire preheader/header area is one big flat image-mapped JPEG. Which means that not only will the links not work in some email readers, but none of the elements - the nav items, the FREE SHIPPING promo...or the "view with images" prompt! - will render with images disabled. I've seen many a "FakeTML" emails before, but this one shocked me into blogging after a 2-month hiatus!!! So actually I have another reason to thank Nordies other than being an obvious place to spend most of my discretionary income - for inspiring me to blog once more!
Comments
Lisa -
Welcome back to the blogsphere. Looks like you need to land Nordstrom's as a client. You do the design, Bronto does the email?
dj at bronto
Posted by: DJ Waldow | June 11, 2008 06:28 PM