From: Me
Subject Line: Email Design Checklists Save the Day: Avoiding Common Pitfalls
Date: Tuesday, June 24, 2008
Check out the checklists >
BTW: Interested in joining the eec Design Roundtable? See details here >

Hitting “send” on any email campaign always leaves us with a small feeling of dread in the pit of our stomachs. “Did I forget something? Did I double-check EVERYTHING? Will my message render properly? Will I have a job in two hours?” The eec feels your pain.

Ever wish you had a buddy to rely on—someone competent, steadfast and efficient who would remember to help you double-check all the key elements of design and QA success? Well, now you have one—in the form of two email checklists from the eec’s Email Design Roundtable. Both checklists are available in the eec’s Whitepaper Room—and all this week you can download them for free. Check out the checklists >

From: Nordstrom
Subject Line: Online Exclusive: Burberry Fall Shoe Collection
Date: Wednesday, June 11, 2008
View the email >
BTW: The body frame dropshadow feels dated.

OK, so pretty much all of you who know me realize that I've practically changed my last name to "Nordstrom." I am such a fan of "The Nordstrom Way" that I have to give them a little love punch on this one. They recently launched this redesigned template and the entire preheader/header area is one big flat image-mapped JPEG. Which means that not only will the links not work in some email readers, but none of the elements - the nav items, the FREE SHIPPING promo...or the "view with images" prompt! - will render with images disabled. I've seen many a "FakeTML" emails before, but this one shocked me into blogging after a 2-month hiatus!!! So actually I have another reason to thank Nordies other than being an obvious place to spend most of my discretionary income - for inspiring me to blog once more!