Aw, c'mon Steve! | A Clear Invitation to the Dance
April 05, 2008: Fashion in Action

Posted by Lisa Harmon at 09:28 PM

From: Saks Fifth Avenue
Subject Line: Watch Fashion in Action
Date: Saturday, April 5, 2008

The email's a snore, but Saks' Video Catalog is MAGIC! This is the most practical and useful marriage of video and commerce I've seen yet. It's fantastic to be able to watch the way a garment moves and falls on a figure; it gives us one more reason to shop online instead of making a real-life retail store stop. Check it out >

P.S. After browsing the Video Catalog, don't you just hate how much BETTER this email could have been!?!?


Comments

I just saw something somewhat related this week as well. Coach has a "try this bag on" link for some of their handbags.

http://www.coach.com/content/product.aspx?product_no=10499&category_id=1383

I was hoping it would be something a bit more photograph or video, similar to what you mention here - but at least it lets you see the bag in perspective to your body size. I really like this video preview idea! :)

Posted by: Amy Evenson | April 28, 2008 02:07 PM


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