Fashion in Action
From: Saks Fifth AvenueSubject Line: Watch Fashion in Action
Date: Saturday, April 5, 2008
The email's a snore, but Saks' Video Catalog is MAGIC! This is the most practical and useful marriage of video and commerce I've seen yet. It's fantastic to be able to watch the way a garment moves and falls on a figure; it gives us one more reason to shop online instead of making a real-life retail store stop. Check it out >
P.S. After browsing the Video Catalog, don't you just hate how much BETTER this email could have been!?!?
Comments
I just saw something somewhat related this week as well. Coach has a "try this bag on" link for some of their handbags.
http://www.coach.com/content/product.aspx?product_no=10499&category_id=1383
I was hoping it would be something a bit more photograph or video, similar to what you mention here - but at least it lets you see the bag in perspective to your body size. I really like this video preview idea! :)
Posted by: Amy Evenson | April 28, 2008 02:07 PM