Who Nose?
January 11, 2008: Towels in the Tub
From: Brocade HomeSubject Line: Save Up to 40% on Rugs & More
Date: Thursday, January 10, 2008
From: Garnet Hill
Subject Line: Soak it Up - Save 30% on Our Signature Towels
Date: Friday, January 11, 2008
Here, Brocade Home and Garnet Hill come up against a common challenge: depicting a textile in multiple colorways.
Brocade Home's rugs are not only poorly cropped; they also appear to need vacuuming. (Thanks to Smith-Harmonite Sarah Milsow for that particular callout!) I personally love a little frill - I'm a fan of the brand - but I'd like to see BH do something more exciting with their email creative. They have an opportunity to bring the Baroque ornamentation their brand is famous for into their creative in a much more dynamic way.
Moving on to Garnet Hill: love the towels in the tub. I feel like I get emails from Restoration Hardware pretty much every day featuring vertical towel stacks; it's fun to see them featured differently here.
