From: RedEnvelope
Subject Line: Love Knows No Season
Date: Monday, January 21, 2008

The total simplicity of this RedEnvelope email (harkening back to "AOL version" days, eh!?) was visually arresting for me. In a deep email sea of blocked images, a clean love letter format pops! And, despite the fact that I consider myself an acronym master, I actually didn't know what S.W.A.K. stood for and was compelled enough to look it up.

Unfortunately, I wasn't compelled enough to actually read all of the copy or click the links, but I'm not a RedEnvelope shopper (which makes the "Valued Customer," salutation erroneous, actually.)

In any event, with the image disabling/preview pane-ing/mobile-viewing/preheader-ing sea change, a few grey and red words on white feels nice.