From: Me
Subject Line: Smith-Harmon and REI are 2008 EEC Performance Award Finalists!
Date: Thursday, January 24, 2008

I am proud to announce that Smith-Harmon and REI are 2008 EEC Performance Award finalists! See the details on the EEC website >

The Email Experience Council created the Email Performance Award to recognize an individual or company that has created a campaign that demonstrates the full power of email marketing. Chosen by the members of the eec, the winning campaign will provide further evidence of email marketing’s unsurpassed return on investment and provide inspiration to others seeking to elevate the performance of their own programs. Entries will be evaluated for their marketing strategy, creative components and—most importantly—results. Learn more >

Members of the eec can vote for the winner from among the Email Performance Award finalists. Just log into your eec account and follow the instructions. Voting concludes at the end of day on Monday, Jan. 28. Vote now >

About our entry:
Working with our team, REI - the outdoors apparel and gear retailer - redesigned its July 7 “Summer Shoes Gearmail” email, implementing a range of best practices to optimize for viewing in preview panes, to improve readability, and to make calls-to-action more prominent. For the redesigned email, the unique click-through rate rose 22%, unique traffic to target specialty shop rose 90%, and revenue per email rose 11%. Because of the strength of the results of this creative test, REI moved forward with an entire suite of redesigned, maximized email creative templates in time for the critical fourth-quarter period.
For details, view our nomination form >

And check out the creative:
Summary of Redesigned Creative Innovations >
Legacy Creative >
Legacy Creative in Preview Pane >
Redesigned Creative >
Redesigned Creative in Preview Pane >