From: Pottery Barn
Subject Line: Save up to $675 on delivery of our media suites!
Date: Monday, January 14, 2008

From: Restoration Hardware
Subject Line: Tired of Shopping? This Sale is Worth the Effort. Enjoy Savings of Up to 60% at Our After the Giving Sale.
Date: Wednesday, January 16, 2008

In a tough economic environment, particularly for the home furnishings vertical, I acknowledge and salute the use of outrageous (and effective!) subject lines. These two, from Pottery Barn and Restoration Hardware, got my opens:

Save up to $675 on delivery of our media suites!
$675 off is huge and compelling!

Tired of Shopping? This Sale is Worth the Effort. Enjoy Savings of Up to 60% at Our After the Giving Sale.
I commend Restoration Hardware's direct question and answer. They use a ridiculous number of words, but the words make an impact.

Let's continue to consider how we can be more creative and impactful with our Subject Lines, particularly as subscribers' inboxes are more full and pockets are - well - less full.