From: giggle
Subject Line: FREE SHIPPING on giggle Better Basics
Date: Wednesday, November 14, 2007

I L.O.V.E. giggle's rainbow! Their creative is always mui cute. Here though, I would say three things:
(1) Use HTML text instead of graphical type for those super-long bodies of copy. From a design perspective, I used to think that graphical text looked better for everything, but I guess after designing around disabled images for a while my perception of HTML text has changed. HTML's the new black.
(2) Punch up the gifting factor now that it's November. Only, how do you mix rainbow, red and green!? (Speaking of which, check out my new email creative holiday navigation post on the EEC blog!)
(3) Yesterday, Betsey's strange illustrations compelled me to click...but these ones are a little bit boring. I'd like to see some product silo shots in there instead. Show me some organic cotton quality, baby!