November 16, 2007 : Oprah Opens
From: Cole HaanSubject Line: As seen on Oprah: Boots with Nike Air
Date: Thursday, November 8, 2007
From: Borders Rewards
Subject Line: 30% Coupon & Oprah's New Pick
Date: Wednesday, November 14, 2007
These are just two examples of the many "Oprah's Pick"-themed emails I've seen over the past few weeks. Chad White also highlighted a Target example back in October. I'm assuming that Oprah's product picks - like her book club selections - fly off the shelves, and that her name alone opens emails. After all, Oprah is awesome. Maybe Oprah should run for president.
On a totally unrelated note, Borders emails are so tall and so heavy! They must be an absolute bear to produce. I'm wondering if numerous graphics equal numerous sales for Borders, or whether they've tested simpler creative options. They've obviously considered the scroll-factor, as they include what they're calling a "Shortlist index" at the very top of the email, similar to a table of contents. Problem is, if a recipient with disabled images clicks one of these anchor-tagged links, they'll be directed to a big empty white box.
Comments
Further to your unrelated note: Not only will that create a problem for image blocking, but I imagine it takes a few minutes to load all those images. And to me, nothing is more frustrating (I remember the days of dial-up, and I don't miss them!)
Posted by: Kelly Rusk | November 21, 2007 07:42 AM