November 02, 2007 : Instructional Animation
From: Lands' EndSubject Line: $10 off Outerwear: do you know where your coat is?
Date: Friday, November 2, 2007
Happy Friday! Woo hoo!
This definitely isn't my favorite creative ever - it's kind of a flat sea of blah muted blue - but I'm interested in how animation is employed to walk recipients through how to use a website feature. Check it out here. I do believe this is the first time I've seen an image rotate in tandem with words highlighted within a paragraph, effectively pairing copy points with associated visuals. Neat idea.
Comments
I must be missing something, only seeing a rotating gif, doesn't seem to be in conjunction w/ anywhere I move my cursor. Thought the idea is intriguing and might be doable...
Posted by: Jonah Jones | November 8, 2007 02:15 PM
Wow! Nice - I too have never seen that!
Posted by: Eric | January 14, 2008 04:01 PM