November 12, 2007 : Daylight Savings
It's getting darker...earlier... Home furnishings retailers Pottery Barn, CB2 and Room & Board all picked up easy wins in the relevancy race by promoting lighting shortly after daylight savings. I also absolutely adore this easy win: the subject line "Daylight Savings!"
PB and CB2 pick up points for delivering just 2 and 3 days after the clock reset respectively, but Room & Board might have been smarter in taking the time to select a more practical product mix. That chandelier looks crazy! Although perhaps it's curiosity-factor inspired some clickthrough action.
From: Pottery Barn
Subject Line: Daylight Savings! Save on select lighting + Sale
Date: Monday, November 5, 2007
From: CB2
Subject Line: the beauty of daylight savings
Date: Tuesday, November 6, 2007
From: Room & Board
Subject Line: Lighting: Design that Illuminates
Date: Thursday, November 8, 2007
PB and CB2 pick up points for delivering just 2 and 3 days after the clock reset respectively, but Room & Board might have been smarter in taking the time to select a more practical product mix. That chandelier looks crazy! Although perhaps it's curiosity-factor inspired some clickthrough action.
From: Pottery Barn
Subject Line: Daylight Savings! Save on select lighting + Sale
Date: Monday, November 5, 2007
From: CB2
Subject Line: the beauty of daylight savings
Date: Tuesday, November 6, 2007
From: Room & Board
Subject Line: Lighting: Design that Illuminates
Date: Thursday, November 8, 2007
