From: Brocade Home
Subject Line: Take A Seat...SALE on Upolstered Chairs...Quantities Limited
Date: Tuesday, September 24, 2007

From: Pottery Barn
Subject Line: Take a Seat + Additional Savings
Date: Monday, October 8, 2007

Hello again! After forever-and-a-day, here I am, Lisa Harmon, back in action. After they rolled into my inbox yet again yesterday, I felt compelled to get back on the blog to write about three overused words: "Take a Seat".

I admit to the fact that I do receive a highly disproportionate number of home furnishings emails. I've also observed that we're in the midst of a custom upholstery craze, which ups the volume of seating-specific messaging. All the same, I'd simply like to call attention to the fact that virtually every one of these emails uses the words "Take a Seat" in the Subject Line, Headline or otherwise. OK, that's not true; it's not every campaign, but I've seen the phrase so many times now that it's become a running joke between myself and one of my colleagues. OK, we get it: it's clever! But not the 20th time!

I'd like to earnestly request that we all put on our copy caps and come up with something new as we start to discount all that leftover custom upholstery.