Am I experiencing deja vu!? I received this email from J.Crew last year on Tuesday, September 26, again on Thursday, December 14 and then a third time this year on Saturday, October 20. I interpret it as a smart, triggered communication half-done. I love that J.Crew is messaging low inventory, but would recommend that they at least update the creative color palette seasonally to differentiate between the sends, particularly if they're deploying to the same audience.

From: jcrew@ click.jcrew.com
Subject Line: A little reminder from J.Crew
Date: Tuesday, September 26, 2006

Date: Thursday, December 14, 2006

Date: Saturday, October 20, 2007