July 24, 2007 : Delivering the Goods
From: Me
Subject Line: Attend a FREE Webinar!!!
Date: Tuesday, July 24, 2007
Greetings emarketers! I wanted to let you know about an awesome webinar happening this coming Thursday!
Delivering the Goods: Deliverability & Reputation Management for the Changing Email Landscape
Thursday, July 26, 2007
10:00 AM PDT / 1:00 PM EST
WhatCounts has assembled a panel of deliverability experts who work with some of the world's leading marketers to ensure that their email messages are successfully delivered to customer inboxes. Here's a sneak peek at some of the topics they'll be covering:
- General overview of deliverability - defining deliverability
- Common deliverabilty myths - separating fact from fiction
- Overview of sender reputation & the reputation 'ecosystem'
- Vital reputation variables - what causes reputation risk?
- How different ISPs handle reputation differently
- How marketers can manage reputation for three scenarios
- Retention mailers sending primarily to in-house customer lists
- Retention mailers dabbling in acquisition (e.g. co-reg, list rental, append)
- Marketers moving to a new ESP/in-house solution/IP address
- Email infrastructure components and how they affect/don't affect reputation
- The role of/importance of authentication in message delivery
- Which top-tier ISPs use which authentication schemes
Register at www.whatcountsevents.com. Hope to see you there :)!
Subject Line: Attend a FREE Webinar!!!
Date: Tuesday, July 24, 2007
Greetings emarketers! I wanted to let you know about an awesome webinar happening this coming Thursday!
Delivering the Goods: Deliverability & Reputation Management for the Changing Email Landscape
Thursday, July 26, 2007
10:00 AM PDT / 1:00 PM EST
WhatCounts has assembled a panel of deliverability experts who work with some of the world's leading marketers to ensure that their email messages are successfully delivered to customer inboxes. Here's a sneak peek at some of the topics they'll be covering:
- General overview of deliverability - defining deliverability
- Common deliverabilty myths - separating fact from fiction
- Overview of sender reputation & the reputation 'ecosystem'
- Vital reputation variables - what causes reputation risk?
- How different ISPs handle reputation differently
- How marketers can manage reputation for three scenarios
- Retention mailers sending primarily to in-house customer lists
- Retention mailers dabbling in acquisition (e.g. co-reg, list rental, append)
- Marketers moving to a new ESP/in-house solution/IP address
- Email infrastructure components and how they affect/don't affect reputation
- The role of/importance of authentication in message delivery
- Which top-tier ISPs use which authentication schemes
Register at www.whatcountsevents.com. Hope to see you there :)!
