From: Me
Subject Line: In the meantime :)...
Date: Tuesday, July 24, 2007

Greetings all :),

I have been woefully absent-blogged lately, as I'm sure you've noticed. It's not for lack of wanting :)! Things have been super-busy and exciting for all of us at Smith-Harmon; we've taken on a number of extremely exciting new projects, and also just moved into a new office space in Belltown, so I've had my hands full! I hope to hop back on the blog in August, but until then I thought I'd direct you to two of my other favorite email marketing blogs:

- Chad White's RetailEmail.Blogspot...also make sure to check out Chad's cutting-edge and super-useful Retail Email Subscription Benchmark Study
- BeRelevant: Tamara's Email Marketing Best Practices

Enjoy!
Lisa

Posted by lfharmon at 04:51 PM | Permalink | Comments (0)

From: Me
Subject Line: Attend a FREE Webinar!!!
Date: Tuesday, July 24, 2007

Greetings emarketers! I wanted to let you know about an awesome webinar happening this coming Thursday!

Delivering the Goods: Deliverability & Reputation Management for the Changing Email Landscape
Thursday, July 26, 2007
10:00 AM PDT / 1:00 PM EST

WhatCounts has assembled a panel of deliverability experts who work with some of the world's leading marketers to ensure that their email messages are successfully delivered to customer inboxes. Here's a sneak peek at some of the topics they'll be covering:
- General overview of deliverability - defining deliverability
- Common deliverabilty myths - separating fact from fiction
- Overview of sender reputation & the reputation 'ecosystem'
- Vital reputation variables - what causes reputation risk?
- How different ISPs handle reputation differently
- How marketers can manage reputation for three scenarios
- Retention mailers sending primarily to in-house customer lists
- Retention mailers dabbling in acquisition (e.g. co-reg, list rental, append)
- Marketers moving to a new ESP/in-house solution/IP address
- Email infrastructure components and how they affect/don't affect reputation
- The role of/importance of authentication in message delivery
- Which top-tier ISPs use which authentication schemes

Register at www.whatcountsevents.com. Hope to see you there :)!

Posted by lfharmon at 04:39 PM | Permalink | Comments (0)