April 17, 2007 : Mum Says: "Two Thumbs Up!"
From: CB2Subject Line: modern dinnerware in bloom
Date: Tuesday, April 17, 2007
I'd like to give CB2 a standing ovation for their work on this campaign. They took a relatively run-of-the-mill product - "verde dinnerware" - and married it to both the season and a holiday (Mother's Day) through photography and copy. As far as effectively using what we have at our creative disposal to form a coherent, visually-appealing, relevant message, this EDM is one of the few to make it into the same league as Apple's legendary February 2006 "In the Ear" campaign. It should inspire all of us to put more forethough and preparation into our email creative. Thank you CB2!
Comments
CB2 and CB are awesome... did you know the segals were originally going to call the company "Barrel and Crate," until a friend suggested they reverse the words...
I hope this company goes public at some point.
Posted by: Alexander Sienkiewicz | April 26, 2007 10:45 AM