From: J.Crew
Subject Line: Style tip: add a monogram
Date: Thursday, April 26, 2007

Speaking of relevancy, this photo is brilliant. It hits all the Mother's Day cues - pink, roses... How much more effective is this than awkwardly-forcing a random monogrammed tote bag to be an MDay-appropriate gift?

I also think there's something to be said for the way J.Crew owns the inbox by filling all empty space with a background color. It draws our attention to their message and envelopes us in their brandworld. I'd like to see an A/B test comparing this design - cloaked in green - with a white background version.