From: Barneys New York
Subject Line: Patent It!
Date: Thursday, April 5, 2007

I'd like to note that Barneys went to an 800 pixel width for this campaign. While a lot of folks are claiming that 600 pixels is still the best practice, I'd like to see some proof as to why. We test all the campaigns we produce - most of which are at 700 pixels - in a huge number of web browsers and email programs and haven't come across any problems.

BTW, this is a cute Subject Line.