Smith-Harmon Email Creative Review: Lighten up!

March 13, 2007 : Lighten up!

Posted by Lisa Harmon at 03:37 PM

From: gap.com
Subject Line: Lighten Up for Spring
Date: Tuesday, March 13, 2007

Someone needs to tell this model to lighten up. Honestly, she does not look psyched about her khakis. Let's try to keep our copy and imagery synchronous. Otherwise we're saying "no" when we really mean "yes", right?

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