Smith-Harmon Email Creative Review: Copy it!

March 13, 2007 : Copy it!

Posted by Lisa Harmon at 03:05 PM

From: Saks Fifth Avenue
Subject Line: Want It! Our Spring Trend Line-Up + FREE SHIPPING
Date: Tuesday, March 13, 2007

Saks' new "Want it!" campaign tagline is such a shameless rip-off of Barney's "Love it!" campaign from last year. It's just too similar not to blow the whistle on it. I do think they made fun use of the rotating GIF though - click here to see it.

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