From: katespade.com
Subject Line: What's The Buzz About...
Date: Thursday, February 1, 2007

I wonder whether "Buy Now" is actually too strong a call-to-action. There's a level of commitment the word "Buy" requires that might not be appropriate until a customer is sitting in front of a fully-detailed product page. I'd recommend "Shop Now" instead, which is very direct and action-oriented, but won't drive away folks who aren't ready to "Buy" quite yet.

"More" is also a safe bet; we always want "more", right?