From: shopbop.com
Subject Line: Wide is Back! Exclusive J Brand Wide Leg Jeans + New Seven, Anlo and William Ras...
Date: Friday, January 19, 2007

Shopbop's campaigns are good to look at because they tend to do a very good job presenting a cohesive visual message, despite the fact that their products come from different designers and manufacturers. They use photography, color and texture to successfully tie the different pieces together; the denim motif in this creative is a great example. I also like how they extended the theme to the submessage here.

On another note, I was sorry to learn recently that after just a few seasons of skinny jeans, I apparently need to restock my closet again with elephant legs. I have to admit - because I spend so much time looking at retail email campaigns, I've become infinitely more attuned to what's fashionable in clothing, accessories, electronics and home furnishings, and have witnessed my expenditures rise infinitely as well. A testament to the power of email marketing, of course ;).