From: giggle
Subject Line: Time for a big bed? Introducing giggle's twin-size collection.
Date: Wednesday, January 24, 2007

I really like this giggle creative for two reasons. The first is that it's bright and happy. The second is that the grid of close-ups is an imaginative, visually-appealing way to feature a broad array of product. While the email may not include product names & pricing, which, according to an EmailLabs study is basically the most important piece when speaking to moms, I feel like the visual excitement generated by the brilliant colors and playful shapes is actually enough to compell click-through, even if it's just to load up on more orange. Yum!

One (huge) recommendation for improvement? I don't care how cute it looks down there: bring that call-to-action up above the fold, folks! Despite how compelling the creative may be, many-a-tired-subscriber will not scroll down in order to locate the click-through opportunity.