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January 9, 2007: The Shortest EDM Ever




From: RedEnvelope
Subject Line: Save up to 70%. So many deals, so little time.
Date: Tuesday, January 9, 2007

This has got to be the shortest EDM ever. Have any of y'all ever seen anything so short? It's like - submessage size. It looks kind of silly to me; why not make better use of inbox real estate? Is this a strategic attempt to fit the entire creative into the dreaded "preview pane", or just the work of a designer short on time?
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