Smith-Harmon Email Creative Review

Making the Bed | Easy-to-Use Photography

January 09, 2007: The Shortest EDM Ever

Posted by Lisa Harmon at 09:43 PM

From: RedEnvelope
Subject Line: Save up to 70%. So many deals, so little time.
Date: Tuesday, January 9, 2007

This has got to be the shortest EDM ever. Have any of y'all ever seen anything so short? It's like - submessage size. It looks kind of silly to me; why not make better use of inbox real estate? Is this a strategic attempt to fit the entire creative into the dreaded "preview pane", or just the work of a designer short on time?

Post a comment

If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.