Well, the holidays are over. (You have to stop using them as an excuse!) And after having spent a ton of money on others, it's now time to spend a ton more money on ourselves. Cue the post-holiday sale. Let's take a look at how six different retailers did it.

While Brooks Brothers decided to skip creative production entirely, Janie and Jack went the opposite route, executing in their standard, heavy-production style. I'm particularly fond of Paul Smith's humble little Sale EDM, perhaps because, for me, it evokes the sweet illustrations of Shel Silverstein.

Meanwhile, Room & Board uses texture and Forth & Towne uses patterning and color to make their messages pop. Crate & Barrel uses parentheses - the promise of a sofa - to sell their sale.


From: Brooks Brothers
Subject Line: Save an Additional 15% - Online Event Ends December 26
Date: Tuesday, December 26, 2006

From: Janie and Jack
Subject Line: Season Finale Sale Continues and Spring Preview
Date: Tuesday, December 26, 2006

From: Paul Smith
Subject Line: The Paul Smith Sale starts 28th December
Date: Thursday, December 28, 2006



From: Room & Board
Subject Line: Shop Room & Board's annual clearance
Date: Thursday, December 28, 2006

From: Forth & Towne
Subject Line: Now Save an Extra 30% Off Sale Items
Date: Thursday, January 4, 2007

From: Crate and Barrel
Subject Line: Save up to 50% (including furniture, too)
Date: Friday, December 29, 2006