From: Neiman Marcus
Subject Line: Fabulous stationery + test your thank-you writing know-how
Date: Monday, January 1, 2007

I really like this message from Neiman Marcus. It's timely: we all have thank-you notes to write, don't we? It's engaging: we all want to know the "right" time to send those notes, don't we? It's brief: I think they featured the right amount of content. This isn't a hugely long email newsletter about thank-you note writing that we don't have time to read. It's an easy-to-digest quiz question that clearly prompts us to click through for satisfaction. (I did!)

One recommendation for improvement: use a clearer headline. "In a word" is cute, but basically meaningless and easy to gloss over. Instead, feature "How soon should you send a thank-you note?" in the large pink type. I guarantee it will improve click-through.