I've appreciated the humor sprinkled throughout Urban Outfitters' email campaigns, but even more I appreciate the LOVE I get each week from fredflare.com. On December 18, they told me "WE LOVE YOU / THX FOR BEING OUR BESTIE:)" which is just about the cutest thing I've ever read in an email. On December 22, they assured me that they're "HERE FOR [ME]!", all smiley with hearts, and on the 29th they thanked me for "an amazing year."

I just think it's so nice and sweet that Fred Flare is mailin' out some love each week. I always open their campaigns - they bring a smile to my face. (I'm sure they must be getting some love back in return from their customers!) This seems like such a nice way to drive sales. Maybe we could all try to inject some love into our campaigns this year. Thanks Fred Flare!


From: fredflare.com
Subject Line: fredflare.com's $9.95 3-DAY ENDS TODAY!!!!!!
Date: Monday, December 18, 2006

From: fredflare.com
Subject Line: fredflare.com is HERE FOR YA!
Date: Friday, December 22, 2006

From: fredflare.com
Subject Line: fredflare.com's FREE SHIPPING ENDS SUN:)
Date: Friday, December 29, 2006