From: Crate and Barrel
Subject Line: Prime time to use holiday gift cards
Date: Thursday, January 4, 2007

Crate and Barrel earns double-points for relevancy here: they're leveraging the reported news that apparently everyone bought a flat screen TV this holiday to drive gift card cash-ins. And to tie it all together with a clever "Prime time" subject line? I'd call that an "advanced move."

The design itself leaves a little something to be desired - feels a little junky for CB, no? - but I'm willing to forgive that since this message is actually relevant. High five!