From: Restoration Hardware
Subject Line: Give the Perfect Last Minute Gift – Shop Gift Certificates
Date: Thursday, December 14, 2006

This is a brilliant piece of copy: "Give the Gift that's Never Re-Gifted". That should have been the subject line of this campaign, too. So many retailers are pushing gift cards this season, and this is the first promotion that's really turned my head. Lackluster creative, but very compelling copy.