The Devil May Care
Racoon on a leash!? Lions and bunnies!? "Shut up and Shop!"? A colleague recently sent me a screenshot of the last page you see after making a barneys.com purchase. It read as follows: "Thank you for your order. You will receive an email confirmation shortly. Now go back to work!" And check out the Back Cover of their "Saga of Sylvia" catalog.
I applaud Barney's for their generous use of humor. The silly imagery, Hollywood commentary, and "casually elegant" handwritten font, which evokes a clever little dashed-off note, project an alluring "we've got it all/the devil may care!" attitude.
From: Barneys New York
Subject Line: What is a Man? Find out at Barneys.com
Date: Friday, September 22, 2006
From: Barneys New York
Subject Line: Wedges, Platforms + Boots - Barneys New York
Date: Wednesday, October 18, 2006
From: Barneys New York
Subject Line: Let Your Accessories Speak for You - Barneys New York
Date: Thursday, November 9, 2006
I applaud Barney's for their generous use of humor. The silly imagery, Hollywood commentary, and "casually elegant" handwritten font, which evokes a clever little dashed-off note, project an alluring "we've got it all/the devil may care!" attitude.
From: Barneys New York
Subject Line: What is a Man? Find out at Barneys.com
Date: Friday, September 22, 2006
From: Barneys New York
Subject Line: Wedges, Platforms + Boots - Barneys New York
Date: Wednesday, October 18, 2006
From: Barneys New York
Subject Line: Let Your Accessories Speak for You - Barneys New York
Date: Thursday, November 9, 2006
Comments
I am a massive fan of "Shut Up and Shop!" as a call to action. Does anybody really need all these extraneous prompts to "shop now" and "buy this item"? I mean, it's the web, you click on things when you want them. So hurray Barneys for having some fun with it!
Posted by: Patrick | February 16, 2007 02:22 PM