Smith-Harmon Email Creative Review: Free Shipping

November 07, 2006 : Free Shipping

Posted by Lisa Harmon at 02:55 PM

From: babygap.com
Subject Line: Exclusive Offer: Free Shipping Throughout The Holidays
Date: Tuesday, November 7, 2006

A bold offer and a nice design, I'd say. I'll be interested to see whether Gap uses this "tag" graphical treatment to indicate Free Shipping throughout the season. If so, then this message is also a nice introduction to a visual cue that will drive sales all season long.

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