November 08, 2006 : Positively Quaint
From: katespade.comSubject Line: kate's favorites: november
Date: Wednesday, November 8, 2006
As most EDMs expand in width and height, Barney's New York and, more recently, kate spade, are producing smaller campaigns. While the larger messages may provide more opportunity for promotion, these smaller messages are generally more targeted, and feel positively cute and quaint!
I understand kate spade is currently on the auction block; Nieman Marcus is potentially selling the brand to Liz Claiborne. According to the Wall Street Journal, insiders are comparing kate spade's relatively modest growth with another "affordable luxury" accessories brand: Coach. What we also need to consider is that while Coach has expanded, they've also logo-overdosed, and lost their appeal with many previous customers, me included. It will be interesting to see what would happen to quaint little kate with Liz in charge...
